Creative Direction

Marketing Strategy

Brand Management


Hello. My name is Ben Horsley. I’m an Independent Creative Director working in Guildford & London, England, and Head of Design & Brand at The Vapouriz Group. I consult a rich variety of clients, from trendy little start-ups to major brands in media, tech, travel, retail, and finance.


I’ve worked in digital for over twelve years, specialising in the conception and optimisation of bold and creative marketing strategies – taking risks, avoiding clichés. I’ve worked client-side, independently, and agency-side, managing a ten-strong team of award-winning specialists. I deliver compelling and leading-edge brand experiences.

    • Brand Design
    • Web + Mobile Design
    • Visual Design


    • User Experience
    • Creative Analysis
    • Eye-tracking


    • Creative Direction
    • Brand Identity
    • Mentoring + Tutorship


    • Leadership
    • Project Management
    • Change Control + QA Design


    • Commercial Photography
    • Production Stills
    • Retouching


    • Responsive HTML
    • Mobile Optimisation
    • Email Marketing



  • All
  • brand
  • photo
  • retouch
  • consultancy
  • design
  • development


  • Hell, anyone who gets out of bed earlier than me gets a point in my book. Great to see you hard at work

    Jon Pikus, A & R, Columbia Records
  • I can’t recommend Ben highly enough. A brilliant, inspiring, top-of-the-range director

    Adam Kay, Writer & Producer, BBC
  • Ben’s speciality is his creative skill. Professional, completed before deadline, and excellent communication throughout

    Dominic Ryan, Support Specialist, Google
  • Friendly, efficient and reliable. I could always rely on Ben to follow the brief and deliver on time

    Jill Telfer Townend, Marketing Executive, Sainsbury’s